Branding
Lessons on Brand Positioning, Meaningful Difference, and No-Budget Marketing from Invest Ottawa’s Traction Program Part 3 of the IO Traction Learning Series. Read Part 1 ("Stop Building What Nobody Asked For") on ICP validation and Part 2 ("Your MVP is the ugly duckling") on role
Startup
Lessons on Sales, Early Adopters, and the Revenue Engine from Invest Ottawa’s IO Traction Program Part 2 of the IO Traction Learning Series. Read Part 1: "Stop Building What Nobody Asked For" for the foundation on ICP and proto-persona validation. Nobody Buys a Product. They Buy Relief.
Startup
What I Learned About Customer-Centric Go-to-Market from Invest Ottawa's Traction Program Startups that Sell to Ghosts Die Uncomfortable fact: most startups do not fail because the founders didn’t know how to build. They fail because they built something for someone who does not exist. Or, they fail